Creating a Press Release for Opening a New Store or Business

A graduate of Lehigh University, Jennifer Heiner-Pisano has served as the retail director of a successful New Jersey running company since 2019. While at Lehigh University, Jennifer Heiner-Pisano studied all aspects of business, specifically marketing and economics, and has used that knowledge to help the owners of her current company to increase market share and to successfully launch new branches of their stores.

Having publications announcing new openings or launches is critical in reaching new markets or target audiences. This includes press releases in the local media, digital and print. The following is an example of such press release that would be appropriate for opening a new store in a new location.

(YOUR COMPANY NAME) OPENING NEXT LOCATION AT (ENTER YOUR LOCATION HERE)

New Jersey Based Running Retail Company Excited to Expand to (New Location)

LOCATION, USA, DECEMBER 16 — a New-Jersey based company, is excited to announce that it will be opening its latest retail location, the first outside of New Jersey, in the (Mall name here) next month.

(Including a brief history and background on the company, as well as a fun fact or two will capture the reader’s attention and get them interested to learn more about your brand).

As part of its exciting new opening, (Company Name)is looking to hire seasonal and part- and full-time sales associates to join it’s team. As a Sales Associate you would be responsible for providing a best in class retail store experience and would be working alongside an established team of highly personable associates to help our customers find the apparel and footwear that meets all of their active lifestyle needs. The right candidate would be a self-motivated, highly energetic individual who is comfortable engaging the public. You will join a tight knit group of key contributors who are actively working together to achieve goals and meet timelines to drive the business forward.

Please contact Company directly to inquire about employment opportunities, or with any questions about its store and product.